Health care marketing university course for 1st year students in Carol Davila university of medicine and pharmacy. Revised edition

Structura pe capitole:

1. THE HEALTH CONCEPT AND THE HEALTH SYSTEM
2. THE CONCEPT OF MARKETING IN HEALTH CARE SERVICES
3. THE CONCEPT OF HEALTH CARE SERVICES
4. HEALTH CARE MARKETING RESEARCH
5. POLICIES & STRATEGIES IN HEALTH CARE SERVICES
6. THE FUNDAMENTALS OF HEALTH CARE SOCIAL MARKETING


Autori: Purcarea Victor Lorin, Gheorghe Iuliana-Raluca, Virgolici Horia Marius, Gheorghe Consuela-Madalina, Radu Andra-Victoria
Anul aparitiei: 2020
Numar pagini: 106

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